Kellogg’s Partners One Again with SOme of the Top Names in Latin Entertainment for th 2005 Musi Kellogg’s Concert Tour

Hispanic concert tour supports education through the Cesar E. Chavez and Celia Cruz Foundations

BATTLE CREEK, Mich. (September 21, 2005) – The Kellogg Company announced today the line up for its 2005 Musi Kellogg’s Concert Tour that will support education within the Hispanic community through partnerships with the Cesar E. Chavez and Celia Cruz Foundations.

     The three-city tour, which is in its third year, presents some of today’s hottest names in Latin entertainment, including Rogelio Martinez, Ricardo Montaner, Gilberto Santa Rosa, Olga Tañon, and Los Temerarios, while also giving back to the Hispanic community.  The tour will feature the best of Latin rhythms including regional Mexican music in Los Angeles, while Miami and New York will host a mixed line up of Latin pop, merengue and salsa entertainers.

     During the 2005 Musi Kellogg’s Hispanic Concert Tour, Kellogg’s will also present a total of $25,000 to the Celia Cruz Foundation in the Miami and New York concerts, and a total of $25,000 to the Cesar E. Chavez Foundation at the Los Angeles event. These donations will support musical education scholarships and will provide funding for Pre-K-12th educational programs for Hispanics students, respectively.

     “The Kellogg Company is proud to sponsor the Musi Kellogg’s Concert Tour, now in its third year. Music is an important part of the Hispanic experience and the tour is a great way to provide the best of Latin music, while giving back to the community in meaningful ways,” said Jenny Taylor-Enochson, Senior Director Marketing Communications for Kellogg’s.

     The tour also coincides with Hispanic Heritage Month and the unveiling of Kellogg’s Hispanic packaging that will commemorate the legacy of prominent Hispanics by featuring musical icon Celia Cruz and civil rights activist Cesar E. Chavez.

     The Celia Cruz Foundation fulfills a longtime dream of Celia Cruz, affectionately known as the “queen of salsa.” Its mission is twofold: to provide financial aid to young Latino students of all ages wishing to pursue musical careers as well as provide funding for the fight against cancer. The Celia Cruz Foundation works in partnership with The Celia Cruz High School of Music in New York and Miami-Dade Community College in Miami and will be awarding scholarships to Hispanic students at those schools.

     The Cesar E. Chavez Foundation was created to promote the legacy of civil rights and farm worker leader, Cesar E. Chavez. Its objectives are to promote programs that will enhance the lives of Hispanics, specifically, in the areas of education, health, immigration and youth development. The Foundation will fund service oriented educational programs to over 300 Hispanic students in order to help decrease risk behavior and help promote civic responsibility in Los Angeles.

     Through these donations and its support to these organizations, the Kellogg Company aims to help promote educational programs for Hispanics students, one of the key issues affecting Hispanics[1] nowadays.

About Kellogg Company

     With 2004 sales of nearly $10 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones.  The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust, and Kashi.   Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world.  For more information, visit Kellogg’s web site at <http://www.kelloggcompany.com>.

About Cesar E. Chavez Foundation

     The Cesar E. Chavez Foundation is a 501 (c)(3) non-profit charitable organization whose mission is to maximize human potential to improve communities by preserving, promoting and applying the legacy and universal values of civil rights leader Cesar E. Chavez.  The Foundation’s programming is based on the belief that by applying Cesar’s vital legacy and universal values, we can provide individuals with the tools they need to become world-class leaders and active citizens.

About Celia Cruz Foundation

     The Celia Cruz Foundation was created in the summer of 2002 by Cruz’s beloved husband Pedro Knight and her manager Omer Pardillo.  The foundation’s mission is to offer financial aid to Latino students who wish to study music.  It will also be a great contributor in the fight against Cancer.

MUSI Kellogg’s HISPANIC TOUR 2005 SCHEDULE

DATE CITY VENUE PERFORMERS
9/30 NEW YORK MSG Theater Gilberto Santa Rosa,
10/2 MIAMI Miami Arena Ricardo Montaner, Olga Tañon
10/22 LOSANGELES Anaheim Amphitheater Rogelio Martinez, Los Temerarios

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[1] Zogby Intl.-Concilio Nacional de La Raza study–July 2004

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